Notes on Stafford, _Good Looking_: * I _wanted_ to like the book. * Appalling, jargon-filled writing, typical of a professor of literature. * At least smart enough not to be sucked in by the worst pomo excesses (e.g. Baudrillard). * An achingly superficial acquaintance with the sciences, and those philosophies bordering on them, e.g., she thinks Dennett is talking about something purely _linguistic_ in his Multiple Drafts Model and how it supports a ``Joycean Machine,'' which means she's obviously either not read or not understood anything his written (chapters and chapters of _Consciousness Explained_) on the phi effect or perceptual filling-in. Again, she takes him to task for neglecting visual design, while being full of concern over the design of organisms, computers, etc.; either she doesn't realize these are two totally separate uses of the word ``design,'' or for some obscure reason she feels a need to score points off Dennett. Her acquaintance with the history of neuroscience is so slight that she thinks considerations of embodiment are a new development, being pushed forward by Damasio; which a careful and intelligent reading of Damasio himself would suffice to dispel. Sherrington, to say nothing of William James and Hermann Helmholtz, would roll in their graves if they deigned to notice such foolishness. * Other instances: The best books on visual representation are those of Tufte; he doesn't even rate a mention. She proposes ``design'' as a unifying theme for intellectual life some thirty years after Herbert Simon did, with none of Simon's clarity or justification or insight into the process of design. * A _very_ unreliable way with her authors and texts. Hume's essay ``On Miracles'' is not attacking the visual evidence --- the whole basis of Hume's philosophy, which Stafford at some points tries to claim as her own and present as a new revelation, is that all knowledge has its origins in sense perception, including, very much, visual perception. Rather he is attacking credulity with respect to claims of eyewitness testimony. Not only is this an elementary point made by almost any commentator on the essay, but Hume is himself the clearest of philosophical authors, someone who it takes either great talent or great effort to misunderstand; Stafford evidently possesses one or the other or both. I would like, as a mere matter of charity, to think that it was effort (i.e., that she was deceptive, rather than obtuse), but I cannot. * Just what is this knowledge supposedly possessed by graphic artists, which isn't shared by cognitive scientists, neurologists, etc.? What are they missing out on? Deponenth saieth not; one suspects whatever it is could be far more easily learned from video game designers, whose work must pass far more stringent tests than those to which most self-conscious artworks are subjected.